When people talk about the most premium beef in Japan, names like Kobe and Ōmi often come up—but there’s one that quietly sits above the rest: Matsusaka Wagyu. Known for its unmatched marbling, rich flavor, and melt-in-your-mouth texture, it’s considered the gold standard of Japanese beef. In fact, Business Insider has called Matsusaka the most expensive beef in the world—and now, Pursuit Farms is proud to offer it to our customers.
What Makes Matsusaka Wagyu So Special?
Matsusaka beef comes from virgin female Japanese Black cattle raised exclusively in Mie Prefecture, Japan. These cattle are cared for individually over three or more years—more than twice the lifespan of typical beef cattle—and are fed a customized, high-energy diet that encourages the development of ultra-fine marbling.
Farmers in Matsusaka take extraordinary measures to perfect every detail. Their goal: raise cattle whose fat achieves the lowest possible melting point. The most prized cuts of Matsusaka Wagyu have been measured to melt at just 12°C (53.6°F)—a full 8 degrees lower than Kobe beef. This is what gives Matsusaka its signature buttery, almost creamy mouthfeel.
It’s no surprise then that these cattle are some of the most valuable in the world. In 2002, one Matsusaka cow sold at auction for 50 million yen—over $330,000. But the high prices reflect more than just the way these cows live; they reflect how long they live. Some farmers try to extend their lifespan beyond average in pursuit of even more intricate marbling, despite the risks.
The Flavor Experience
Matsusaka Wagyu is prized for its luxurious texture and rich, clean flavor. The fat starts melting the moment it hits your tongue, giving you an unforgettable, velvety bite. It's the kind of steak you savor slowly—ideal for celebrations or an elevated night in.
How to Enjoy It
Keep it simple. A quick sear, a little salt and pepper. That’s all you need. Matsusaka is best served sliced thin and cooked medium-rare—let the beef shine on its own.
How to Order
At Pursuit Farms, Matsusaka Wagyu is typically reserved for our top restaurant clients—and it sells out quickly. But for a limited time, we’re making a small allocation available directly to consumers.
This is a rare opportunity to experience what’s considered the most expensive and exclusive beef in the world, now available in a limited 12oz tenderloin cut.
Don't wait—quantities are extremely limited and once they're gone, they’re gone.